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    Wednesday
    Mar102010

    Changing Locations Doubles Leads for Orlando Sign Spinners

    DateWednesday, March 10, 2010 at 9:43AM

    We're not perfect. Here are the results from a recent campaign in Orlando for a tax-credit community in middle of the suburbs:

    • Friday - 0 leads
    • Saturday - 1 lead
    • Friday - 0 leads

    Yikes. The client only reported one piece of walk-in traffic after 3 showings. This is wayyyy below average.

    But, since we track the number of leads each community is reporting, we knew that one of the 4 elements of successful Sign Spinning advertising was off.

    We worked with the community to add another Sign Spinner at a major intersection and use the original Sign Spinner closer to the community's entrance. Results after the switch?

    • Saturday - 6 leads
    • Sunday - 6 leads!

    That's more like it!!