FAQ > What to Expect > How does Gotcha Directionals know how much traffic was generated?
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Tracking traffic back to their marketing source can be more art than science. We ask that your team compile their guest cards at the end of the day and tally the amount of traffic attributed to the Sign Spinner.
By knowing how much traffic a particular Sign Spinner generated for your community, we can get a better idea of which Sign Spinners to schedule for the future.
